A go-to-market stack built from zero, in a company running on spreadsheets
The product was good. The marketing infrastructure was a spreadsheet: no CRM, no pipeline visibility, no lead scoring.
15 hrsRecovered weekly
+15%Marketing-qualified leads
2×Demo conversion rate
+8%Average deal size
The situation
Leads existed but were not tracked, nurtured, or handed off at the right moment. Reps did outreach by hand and hoped something stuck.
What I did
I stood up Salesforce and Salesloft, launched paid campaigns with AI-powered lead scoring, and built a full ABM playbook targeting enterprise-tier staffing firms. Generative AI went into cold outreach to cut response lag and double contact rates.
What changed
MQLs up 15%. Average deal size up 8%. Demo conversion rate doubled. Pipeline conversion lifted 7%. Fifteen hours of manual work recovered every week, before the growth campaigns even started.
The automation paid for itself before any campaign ran.