The whole marketing function, for the hours you need it
Paid, content, lifecycle, events, automation and measurement, run by one operator who has been the only marketer in the building.
The role
Most companies at this stage do not need a head of marketing and three specialists. They need one person who can set the strategy, run the channels, build the measurement, and say which of their three worries matters.
I have been the only marketing function in startups across entertainment, media, DTC, B2B SaaS and ecommerce. So the plan I write is one I can execute myself.
Where I am most useful
- A channel that worked and quietly stopped, with nobody sure why.
- A company that has outgrown founder-led marketing and has no system to replace it.
- A team spending real money on ads without clean attribution.
- A good product with no repeatable path from first touch to pipeline.
How it works
Fractional, project or retainer. Engagements start with a two-week audit of what is running, what it costs and what it returns, so the first recommendation has evidence behind it.
I report on what moved and what did not. If a channel is not working, you will hear it from me before you find it in the dashboard.