Five rebuilds,
with the numbers.
The situation, the work, and what changed. Numbers attached.
01
Culture Machine
Four entertainment brands from zero, and 2 billion views
2B+Views across the brands
Digital Marketing Manager · 2015–2019
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02
Digital Marketing Manager · 2015–2019
Kenilworth Media
A B2B subscription grown 25×, and 225,000 contacts moved without losing one
25×Revenue growth
Digital Marketing Coordinator · 2021–2023
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03
Digital Marketing Coordinator · 2021–2023
Jombone Inc.
A go-to-market stack built from zero, in a company running on spreadsheets
15 hrsRecovered weekly
Growth Marketing Lead · 2023–2024
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04
Growth Marketing Lead · 2023–2024
Gertex Hosiery
Paid and email rebuilt end to end, into the highest-grossing Q4 on record
4.5×Return on ad spend
Digital Marketing Consultant · 2024–2025
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05
Digital Marketing Consultant · 2024–2025
Coca-Cola Canada Bottling
Roughly 60 hours a week of invoice reconciliation, automated with one agent
~60 hrsRecovered weekly
Financial Analyst, then AI Automation · 2025–present
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Financial Analyst, then AI Automation · 2025–present
4.5×ROAS after rebuilding Gertex’s paid engine
225KContacts migrated with zero data loss
~60 hrsWeekly reconciliation automated at Coca-Cola
2B+Views across Culture Machine brands