Paid and email rebuilt end to end, into the highest-grossing Q4 on record
The ad accounts were active. The money was going out and the results were not coming back.
The situation
Audience targeting was generic, ad creative had not been refreshed in months, and nobody knew where conversions were coming from. The accounts looked busy and performed badly.
What I did
I audited every campaign end to end, rebuilt audience targeting from scratch on both Google and Meta, and rewrote all ad creative. Then I restructured the campaign architecture into proper funnel segmentation with clean attribution tracking.
What changed
A consistent 4.5× ROAS across Google and Meta. Campaigns that were previously losing money became reliably profitable. 3.6 million organic impressions and a 6% lift in new-to-brand customers, into the highest-grossing Q4 on record.
Attribution first, creative second. You cannot rewrite your way out of a measurement problem.