Started as an engineer. Pivoted to marketing. Moved continents. Built things that compounded. The through-line was never the title — it was always the system underneath.
Electronics and Communication Engineering at Anna University, then an MBA from LIBA. The technical training never left — it just started asking better questions about why campaigns worked and how to make them scale.
Four owned entertainment brands built from zero. 500+ branded campaigns across digital and social. National Award-winning documentary (Amoli, 66th National Film Awards). Live event coverage and ticket sales for Put Chutney and Karthik Kumar. YouTube Fan Fest India 2018.
Regional content marketing for major studio releases — from The Martian to Avengers: Endgame. Coordinating across languages, platforms, and release windows for campaigns where the stakes were high and the timelines were fixed. You don't get a second opening weekend.
Phone surveys for Numeris media ratings data. First role after landing in Canada, during a pandemic, in a new market. Not a glamorous start. Showed up anyway.
Eight B2B trade magazines. Ran paid, email, lifecycle, and 50+ virtual events. Tripled membership and grew subscription revenue 25 times over. Migrated 225,000 subscribers to HubSpot with zero loss. The infrastructure work that made everything else compound.
Built the stack from zero — Salesforce, Salesloft, ABM, lead scoring, automation. Saved 15 hours of manual work per week before campaigns launched. MQLs up 15%. Deal size up 8%.
Q4 consulting engagement. Rebuilt paid media, email, Amazon SEO, and AI-powered customer service. Highest-grossing Q4 on record.
Revenue operations and account management inside one of the largest beverage companies in Canada. Enterprise scale is a different discipline — the org complexity, the cross-functional alignment, the pace of decision-making at that level. A different kind of education, and a useful one.