Hi! My name is Christopher!
I am a full-stack marketing consultant helping build digital marketing strategies that drive growth, conversions, viewership and revenue in DTC eCommerce, B2B SaaS, digital media and publishing.
About Me
As someone who loves stories and the commerce they drive, marketing was a passing curiosity that eventually became my career thanks to the internet in 2012
As an engineer, the tech side of marketing became a fascination and having been a marketing team of one in more roles than not, I have ended up acquiring a diverse skill set to build a career.
Over the course of my career in marketing, I have worked with a diverse set of companies in Film & TV, Live Events, Retail, DTC eCommerce, education, B2B SaaS, Digital Media and Publishing helping them build their marketing strategy.
Core Competencies
Marketing Strategy
- ✓ Content Strategy & Copywriting
- ✓ Digital Advertising (PPC)
- ✓ Email Marketing & Lead Generation
- ✓ Product Marketing
- ✓ SEO & Social Media Management
- ✓ PR & Influencer Marketing
Business Acumen
- ✓ Monetization & Partnerships
- ✓ CRM & Sales Enablement
- ✓ Events Marketing
- ✓ Business Process Automation
Tools & Platforms
- ✓ HubSpot, Zoho, Salesforce, Salesloft
- ✓ Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, Snap Ads, Pinterest Ads, Youtube Ads
- ✓ WordPress, Custom CMS
- ✓ Generative AI (LLMs), Diffusion Models for Image & Video Generation
- ✓ Make.com, n8n, Zapier
Work Experience
Digital Marketing Consultant
Gertex Hosiery | Oct 2024 - Present
Responsible for paid ad campaigns, influencer marketing, e-commerce optimization, and implementing AI solutions for customer service.
- Achieved 4.5x ROAS in e-commerce PPC campaigns over the 2024 holiday season.
- Led influencer & PR outreach generating over 1 million impressions for a new softline launch.
- Executed UGC campaigns leading to earned media of over 3.6 million organic impressions.
- Designed and deployed a holiday email marketing campaign, resulting in a 3% lift in overall sales.
Growth Marketing Lead
Jombone Inc, Mississauga (Contract) | Nov 2023 - Sep 2024
Drove lead generation, implemented CRM/sales platforms, and executed ABM, SEO, and PR strategies to boost growth and efficiency.
- Drove a 15% surge in Marketing Qualified Leads and boosted conversions by 7%.
- Reduced lead response time by 10% through Salesforce & Salesloft implementation.
- Implemented an Account-Based Marketing (ABM) strategy, increasing deal size by 8%.
- Led an agile marketing automation strategy, saving 15 hours per week.
Digital Marketing Coordinator
Kenilworth Media Inc, Richmond Hill | Mar 2021 - Jul 2023
Managed digital marketing campaigns that tripled membership and increased revenue by 25x for a key subscription service.
- Tripled VPN Plus+ membership and increased revenue by 25x through impactful digital marketing.
- Identified and developed two new revenue streams, contributing nearly 8% to overall magazine revenue.
- Led the transition to Hubspot, resulting in a 7% increase in digital magazine sales.
- Successfully marketed over 50 virtual events and demo casts, selling tickets and generating leads.
Market Research Interviewer
Numeris Canada, Remote | Jul 2020 - Jan 2021
Conducted phone interviews to establish media ratings, maintained respondent engagement, and provided data entry support.
- Conducted phone interviews by maintaining respondents’ engagement to establish media ratings.
- Meticulously recorded client responses and directed customer interactions to completion.
- Provided feedback on surveys and escalated clients who met the criteria for the next steps.
Let's Connect
I'd love to discuss new projects, creative ideas, or opportunities to be part of an ambitious vision.