Growth marketing that compounds.
My name is Christopher, and I help bootstrapped marketing teams turn attention into revenue.
My name is Christopher, and I help bootstrapped marketing teams turn attention into revenue.
Marketing consultant specialising in scaling audiences, conversions, monetisation, and partnerships, leveraging generative AI tools with hands-on experience in DTC eCommerce, B2B SaaS, digital media, and publishing. I deliver integrated full-stack marketing strategies that drive brand awareness, viewership, and growth.
As an engineer, the tech side of marketing became a fascination and having been a marketing team of one in more roles than not, I have ended up acquiring a diverse skill set to build a career.
Over the course of my career in marketing, I have worked with a diverse set of companies in Film & TV, Live Events, Retail, DTC eCommerce, education, B2B SaaS, Digital Media and Publishing helping them build their marketing strategy.
Comprehensive planning and execution of integrated digital marketing campaigns across multiple channels, optimising for growth, conversions, and ROI.
Data-driven growth strategies focused on rapid experimentation, customer acquisition, and product-led growth methodologies to scale businesses efficiently.
Targeted B2B strategies focusing on high-value accounts with personalised campaigns, resulting in higher conversion rates and increased deal sizes.
Building and optimising lead generation funnels with sophisticated scoring models to identify and prioritise high-quality prospects for sales teams.
Advanced data analysis and attribution modelling to measure campaign performance, identify opportunities, and drive data-informed decision making.
E-commerce platform optimisation including conversion rate improvements, checkout optimisation, and strategic use of Shopify Plus features for enterprise growth.
Implementation and management of CRM systems to streamline sales processes, improve lead tracking, and enable data-driven marketing automation.
Design and deployment of sophisticated automated workflows for email nurturing, lead scoring, and customer journey optimisation across multiple touchpoints.
Advanced email marketing platform management with segmentation, personalisation, and automated flows for e-commerce and B2B campaigns.
Implementation of sales enablement platforms like Salesloft to accelerate deal velocity, improve outreach efficiency, and align marketing with sales processes.
Strategic paid advertising campaigns across search, display, and social platforms with advanced targeting, creative testing, and performance optimisation.
B2B-focused LinkedIn advertising strategies leveraging advanced targeting, sponsored content, and lead generation forms for professional audiences.
Optimisation of Amazon product listings with keyword research, A+ Content creation, and strategic use of Amazon advertising for maximum visibility and conversions.
Technical and on-page SEO strategies including keyword research, content optimisation, backlink building, and technical audits to improve organic search rankings.
Comprehensive tracking and analysis using Google Analytics, tag management, and attribution modelling to optimise campaign performance and ROI.
Development of comprehensive content strategies aligned with business goals, audience needs, and SEO best practices across multiple channels and formats.
Persuasive copywriting for ads, landing pages, emails, and website content that drives conversions and communicates brand value propositions effectively.
Strategies to generate and leverage user-generated content, build engaged communities, and amplify brand reach through authentic customer advocacy.
Building strategic partnerships with influencers and media outlets to amplify brand visibility, generate earned media, and reach new audiences authentically.
End-to-end social media strategy and execution including content creation, community management, paid social, and analytics across all major platforms.
Leading paid advertising, influencer marketing, and e-commerce optimisation. Achieved 4.5x ROAS and implemented AI-powered customer service solutions.
Drove MQL growth, implemented Salesforce and Salesloft, and built ABM strategies that increased deal sizes.
Tripled membership and increased revenue 25x through digital transformation, CRM migration, and marketing automation.
Conducted panel interviews to establish media ratings. Framed feedback and follow-up questions, maintained high respondent engagement and data integrity.
Generated leads through LinkedIn & Google Ads, designed CRM on HubSpot, and implemented marketing automation workflows.
Built four native digital entertainment brands into market leaders. Managed 500+ campaigns generating 500M views for global brands.
Marketing analyst and content developer roles building foundational marketing and SEO expertise across multiple industries.
Comprehensive planning and execution of integrated digital marketing campaigns across multiple channels, optimising for growth, conversions, and ROI.
Data-driven growth strategies focused on rapid experimentation, customer acquisition, and product-led growth methodologies to scale businesses efficiently.
Targeted B2B strategies focusing on high-value accounts with personalised campaigns, resulting in higher conversion rates and increased deal sizes.
Building and optimising lead generation funnels with sophisticated scoring models to identify and prioritise high-quality prospects for sales teams.
Advanced data analysis and attribution modelling to measure campaign performance, identify opportunities, and drive data-informed decision making.
E-commerce platform optimisation including conversion rate improvements, checkout optimisation, and strategic use of Shopify Plus features for enterprise growth.
Implementation and management of CRM systems to streamline sales processes, improve lead tracking, and enable data-driven marketing automation.
Design and deployment of sophisticated automated workflows for email nurturing, lead scoring, and customer journey optimisation across multiple touchpoints.
Advanced email marketing platform management with segmentation, personalisation, and automated flows for e-commerce and B2B campaigns.
Implementation of sales enablement platforms like Salesloft to accelerate deal velocity, improve outreach efficiency, and align marketing with sales processes.
Strategic paid advertising campaigns across search, display, and social platforms with advanced targeting, creative testing, and performance optimisation.
B2B-focused LinkedIn advertising strategies leveraging advanced targeting, sponsored content, and lead generation forms for professional audiences.
Optimisation of Amazon product listings with keyword research, A+ Content creation, and strategic use of Amazon advertising for maximum visibility and conversions.
Technical and on-page SEO strategies including keyword research, content optimisation, backlink building, and technical audits to improve organic search rankings.
Comprehensive tracking and analysis using Google Analytics, tag management, and attribution modelling to optimise campaign performance and ROI.
Development of comprehensive content strategies aligned with business goals, audience needs, and SEO best practices across multiple channels and formats.
Persuasive copywriting for ads, landing pages, emails, and website content that drives conversions and communicates brand value propositions effectively.
Strategies to generate and leverage user-generated content, build engaged communities, and amplify brand reach through authentic customer advocacy.
Building strategic partnerships with influencers and media outlets to amplify brand visibility, generate earned media, and reach new audiences authentically.
End-to-end social media strategy and execution including content creation, community management, paid social, and analytics across all major platforms.
I'd love to discuss new projects, creative ideas, or opportunities to be part of an ambitious vision.